Partnerships 2027

Put your brand at the heart of the game.

From the league's title to the last boundary rope, every EVCL PRO property is designed to deliver measurable, 360° visibility across broadcast, digital, on-ground, PR, OOH, WhatsApp and influencer channels.

Send an enquiry Explore 47 properties

Why brands choose EVCL PRO

Reach the heartland. Ride national media.

50M+
Total social reach
5M+
Cumulative video views
150K+
Website visits
During peak tournament weeks
15K–25K
WhatsApp opt-ins
6–9%
Instagram engagement
18
Live matches
Across 11 days

Exposure ecosystem

360° visibility.

Digital

Meta, YouTube, OTT and WhatsApp with branded reels, overlay logos and custom CTAs.

On ground

Jersey logos, stumps, dug-outs and match banners in every match.

PR

Print & digital news, vernacular outlets and sports features with logo mentions and brand quotes.

OOH

Hoardings, standees and trial-venue banners, plus co-branded outdoor media in 10+ cities.

WhatsApp

Direct-to-fan communication for registration and updates with branded templates and sponsor taglines.

Influencers

Instagram / YouTube creators and former cricketers delivering sponsored content and hosted interactions.

ChannelRole in brand visibilityFormats used
Instagram & FacebookMain visual storytelling channelsReels, match-day posters, registration updates, highlight clips
YouTube ShortsMicro-content for viralityPlayer stories, behind-the-scenes, pre/post-match clips
OTT integrationLive match coverage and highlight syndicationFull matches, replays, branded segments
WhatsApp broadcastsDirect-to-fan communication (registration + updates)Branded templates, sponsor taglines in updates
Twitter / XReal-time match commentary + sponsor visibilityScore updates, player spotlights, branded hashtags
Official websiteCentral touchpoint for registration, fixtures, newsBanner slots, co-branded portals, sponsor badges

Premier partnerships

The top of the table.

Our three highest-impact properties — fused with the league identity itself.

Principal Partnerships

4 properties

Associate Sponsor

Consistent, season-long visibility.

Associate Sponsors receive a balanced mix of on-ground, broadcast and digital assets across the full season — a strong entry point for regional and national brands.

  • Logo on the associate partner strip on all league creatives
  • Boundary board and LED rotation
  • Broadcast end-slate and score-bug presence
  • Social media mentions and tagged posts
  • Match passes and hospitality
Up to 4 partners Enquire

Official Broadcast Partner

Bring the action to millions of screens.

Live match coverage, highlights and replays of all 18 matches. EVCL PRO's proposed broadcast partner is Sony Sports Network; we welcome conversations with broadcasters, OTT platforms and regional channels.

  • Exclusive live broadcast rights for 18 matches
  • Highlights and replay syndication rights
  • Pre-match, innings-break and post-match show opportunities
  • Ad inventory monetisation
  • Co-branded promotional campaigns
Exclusive Enquire

Official Digital Streaming (OTT) Partner

Every ball, on every device.

Stream every match live and on-demand with full matches, replays and branded segments — the official streaming home of EVCL PRO.

  • Live streaming rights
  • Full-match replays and highlights library
  • Branded segments and mid-roll inventory
  • Co-branded app and website banners
  • Push notifications and fan engagement features
Exclusive Enquire

Official Radio Partner

The voice of EVCL PRO.

Live commentary, match updates and contests on air. EVCL PRO's proposed radio partner is 92.7 BIG FM.

  • Live radio commentary or match updates
  • RJ-led promotions and on-air contests
  • Branded radio segments
  • On-ground RJ presence at matches
  • Logo on league creatives
Exclusive Enquire

Team Partnerships

4 properties

Principal Team Sponsor

Own the front of a franchise jersey.

The most visible property within a franchise. Your logo sits on the front of the team jersey, worn in every match, photo, highlight and fan-shop replica.

  • Front-of-jersey logo for one franchise
  • Logo on team training kit and travel wear
  • Team social media integrations
  • Player appearances and meet-and-greets
  • Team hospitality and dug-out experiences
1 per team · 6 slots Enquire

Team Sleeve Sponsor

Brand on every bowling arm and cover drive.

Sleeve placement on a franchise jersey — highly visible in close-up broadcast shots and photography.

  • Logo on left or right jersey sleeve
  • Mentions on team social channels
  • Branding in team content series
2 per team Enquire

Team Back-of-Jersey Sponsor

Seen every time a player turns for a run.

Logo placement above or below the player name on the back of the jersey.

  • Back-of-jersey logo placement
  • Team social integrations
  • Merchandise visibility on replica jerseys
1 per team Enquire

Team Helmet & Cap Sponsor

Head-turning visibility.

Branding on team helmets and caps — captured in every batting close-up and fielding shot.

  • Logo on helmets and caps
  • Team content integrations
  • Merchandise cap visibility
1 per team Enquire

Official Category Partners

15 properties

Official Kit & Apparel Partner

Dress the league.

Design and manufacture match kits, training wear and replica merchandise for all six franchises, with retail rights through the EVCL PRO store.

  • Manufacturer logo on all kits
  • Official merchandise retail rights
  • "Official Kit Partner" designation
  • Product placement in content
Exclusive Enquire

Official Cricket Equipment Partner

Balls, bats and gear — the official choice.

Supply match balls, stumps and equipment used across trials and the tournament.

  • Official match ball designation
  • Branding on stumps and equipment
  • Trial-venue sampling
  • Content integrations
Exclusive Enquire

Official Beverage / Hydration Partner

Refresh every drinks break.

Branded drinks carts, bottles and drinks-break moments throughout every match.

  • Branded drinks breaks and carts
  • Product placement in dug-outs
  • Sampling at venues
  • Social media integrations
Exclusive Enquire

Official Energy Drink Partner

Fuel for the final over.

Own the energy of the league with in-match moments and youth-focused activations.

  • "Energy Moment of the Match" property
  • On-ground sampling
  • Influencer content
Exclusive Enquire

Official Fantasy Gaming Partner

Turn every fan into a team owner.

Integrate EVCL PRO into your fantasy platform with official data, player lists and branded contests.

  • Official fantasy designation
  • Branded fantasy contests
  • Broadcast and social integrations
  • Player and team asset rights
Exclusive Enquire

Official Banking / Fintech Partner

The trusted name in every transaction.

Payments, ticketing, merchandise and prize-money integrations with financial brands.

  • Official payment partner on the website and store
  • Co-branded cards / offers
  • In-match branded segments
Exclusive Enquire

Official Telecom Partner

Connecting fans to every ball.

Data-packs, live score alerts and connectivity at venues.

  • Official telecom designation
  • Co-branded data packs and alerts
  • Venue Wi-Fi branding
Exclusive Enquire

Official Travel & Mobility Partner

Moving teams, officials and fans.

Team travel, fan transport and mobility branding.

  • Team bus / vehicle branding
  • Fan travel offers
  • Content integrations
Exclusive Enquire

Official Hospitality Partner

Home away from home for the league.

Hotel partner for teams, officials and VIP guests.

  • Official hospitality designation
  • Branding in team hotels
  • Player content shot at partner properties
Exclusive Enquire

Official Health, Fitness & Nutrition Partner

Peak performance, every match.

Nutrition, supplements, physiotherapy and fitness partnerships for squads.

  • Official nutrition designation
  • Player fitness content series
  • Trial-venue sampling
Exclusive Enquire

Official Medical Partner

Keeping the game safe.

Medical teams, ambulances and player-care facilities at trials and matches.

  • Medical team branding
  • Ambulance and medical-room branding
  • Health awareness content
Exclusive Enquire

Official Education Partner

Learning beyond the boundary.

Scholarships and education programmes for young and grassroots players.

  • EVCL PRO scholarship programme naming
  • Young Talent award association
  • Campus activations
Exclusive Enquire

Official Watch / Timing Partner

Every second counts.

Official time-keeping and branded countdown moments.

  • Branding on match clock and broadcast timer
  • Strategic timeout countdown
  • Luxury hospitality integrations
Exclusive Enquire

Official Logistics Partner

Delivering the league.

Kit, equipment and merchandise logistics across all venues.

  • Official logistics designation
  • Merchandise delivery branding
  • Content integrations
Exclusive Enquire

Official Ticketing Partner

Your gateway to the stands.

Ticketing platform for all EVCL PRO matches and events.

  • Exclusive ticketing rights
  • Branding on tickets and passes
  • Website and app integrations
Exclusive Enquire

In-Match Moments

8 properties

Maximum Sixes Partner

Own every ball that leaves the ground.

Branded graphics, commentary and replays every time the ball clears the rope, plus a season-long "Maximum Sixes" award.

  • Branded six graphics and replays
  • Season award naming
  • Social media six-of-the-day series
Exclusive Enquire

Super Striker Partner

Celebrate the boldest batting.

Award for the highest strike-rate in each match and across the season.

  • Match and season award naming
  • Broadcast graphics
  • Presentation ceremony moment
Exclusive Enquire

Boundary (Fours) Partner

Every four, your brand.

Branded four graphics and boundary-count tracker.

  • Four graphics and tracker
  • Social media boundary reels
Exclusive Enquire

Player of the Match Partner

Crown the hero of every game.

Naming rights to the Player of the Match award in every match.

  • Award naming and trophy branding
  • Presentation backdrop
  • Winner content series
Exclusive Enquire

Catch of the Match Partner

Celebrate brilliance in the field.

Highlights and awards for the best catch in every match.

  • Catch award naming
  • Branded replays
  • Social reels
Exclusive Enquire

Strategic Timeout Partner

The most-watched pause in cricket.

Branded strategic timeouts with full-screen broadcast moments.

  • Strategic timeout naming
  • Full-screen broadcast graphic
  • On-ground LED takeover
Exclusive Enquire

Emerging Player Partner

Back the next superstar.

Season award for the best young or grassroots player — perfectly aligned with the EVCL PRO mission.

  • Emerging Player award naming
  • Player journey documentary series
  • Scholarship or prize integration
Exclusive Enquire

Fair Play Partner

Champion the spirit of cricket.

Fair Play award and spirit-of-cricket campaign.

  • Fair Play award naming
  • Campaign content
Exclusive Enquire

On-Ground & Stadium Branding

6 properties

Stumps Partner

At the centre of every dismissal.

Logo on the stumps — in frame for every delivery, wicket and replay.

  • Stumps branding in all matches
  • Wicket replay visibility
Exclusive Enquire

Boundary Rope & Perimeter Boards

Frame the action.

Boundary cushion and perimeter board inventory around the ground.

  • Perimeter boards / boundary cushions
  • LED rotation (where available)
Multiple slots Enquire

Sightscreen Partner

Behind every delivery.

Branding on sightscreens between overs.

  • Sightscreen branding between overs
  • Broadcast end-on visibility
Exclusive per end Enquire

Dug-out Partner

Where the strategy happens.

Branded dug-outs for all teams.

  • Dug-out branding
  • Player interview backdrops
Exclusive Enquire

Umpire & Match Officials Partner

Trusted decisions.

Logo on umpire and match-official kits.

  • Umpire shirt and cap branding
  • Officials' room branding
Exclusive Enquire

Scoreboard & Big Screen Partner

Eyes on the scoreboard.

Branding on scoreboards, big screens and score graphics.

  • Scoreboard branding
  • Big-screen takeovers
Exclusive Enquire

Digital, Media & Community

7 properties

Official Digital & Social Media Partner

Own the conversation.

Branded reels, overlay logos and custom CTAs across Instagram, Facebook, YouTube Shorts and X.

  • Branded reels and match-day posters
  • Overlay logos on highlights
  • Sponsor taglines on WhatsApp broadcasts
  • Branded hashtags
Exclusive Enquire

Official Media & PR Partner

Amplify every headline.

Print, digital and vernacular PR across regional and national outlets.

  • Logo mentions in press releases
  • Brand quotes and sponsor highlights in stories
  • Media-day branding
Exclusive Enquire

Influencer & Creator Partner

Creators, cricketers and culture.

Sponsored content, product mentions and hosted interactions with Instagram / YouTube creators and former cricketers.

  • Sponsored creator content
  • Hosted fan interactions
  • Product mentions
Multiple slots Enquire

Trials & Talent Hunt Partner

Be there from day one.

Naming rights to the EVCL PRO trials across all zones — where every player's journey begins.

  • "[Brand] EVCL PRO Trials" naming
  • Trial venue banners and standees
  • Registration portal branding
  • Player story content
Exclusive Enquire

CSR & Community Partner

Social upliftment through sport.

Community programmes, coaching clinics, equipment drives and future women's cricket initiatives.

  • CSR programme naming
  • Impact reporting
  • Community event branding
Multiple slots Enquire

Regional / State Partner

Own your home state.

Regional partnerships for Jammu & Kashmir, Uttarakhand and Uttar Pradesh with localised activations and OOH.

  • State-level branding rights
  • Co-branded OOH in 10+ cities
  • Regional media and activations
1 per state Enquire

Official Merchandise Partner

Put the league in fans' hands.

Co-branded merchandise ranges and retail promotions through the official EVCL PRO store.

  • Co-branded product range
  • Store and checkout branding
  • Launch campaigns
Exclusive Enquire

Need something bespoke?

Every partnership can be customised. Combine properties, go regional, or build a bespoke activation — our partnerships team will design a package around your objectives and budget.

Design my package

Partners

Proposed partners.

Sponsorship enquiry

Let's build your partnership.

Tell us about your brand and objectives. Our partnerships team will share the detailed deck, inventory and pricing within 48 hours.

  • Detailed rate card and inventory deck
  • Custom, multi-property packages
  • Regional and national activation plans
  • Measurement and post-season reporting

Prefer email? business@evclpro.com

Properties of interest